“Folk religion” is a term that essentially describes religions particular to a local community “under the umbrella of an organized religion, but outside of official doctrine and practices.”
“Practices of religion that exist among the people apart from and alongside the strictly theological and liturgical forms of the official religion” are often referred to as folk religions. “Folk Christianity, Folk Hinduism, and Folk Islam are examples of folk religion associated with major religions.” Read more at Princeton.edu.
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(Photo from from Wolin – Viking festival: Norse pagan worship is the traditional religious rituals practiced by Norse pagans in Scandinavia in pre-Christian times. Norse paganism was a folk religion (as opposed to an organized religion), and its main purpose was the survival and regeneration of society.”